Google Ads, Bing Ads and other CPC (cost per click) marketing channel can be a very effective way to drive traffic to your website or landing page. These CPC platforms work by displaying ads to people who have used a particular search term or phrase that is related to your business or organization. We then show ads relevant to those searches and this in turn drives traffic to your site. This form of marketing is typically very effective for larger businesses, B2B channels and organizations with multiple services. Also, if you are a non-profit organization you may be eligible for Google Grants which would give your organization up to $10K / month of free Google Ads.
Display ads are the ads you see around the web on all of your favorite websites promoting everything from car insurance to vacations. There are a couple ways your company can display your ads around the web. The first is by targeting pages with content related to your targeted marketing message. The second is remarketing (or retargeting) which shows your ad around the web to people who have visited your site.