YMCA services, page by page.
Each service below has its own page with the details we have published for YMCA associations.
- 01
Website Design
Websites built around programs, schedules and the people who look for them.
Learn more - 02
Social Media Marketing
Consistent content that keeps members and neighbors connected.
Learn more - 03
Google Ad Grants Management
Put the Google Ad Grant to work for programs and services.
Learn more - 04
Search Engine Optimization
Help local families find the pages that matter.
Learn more - 05
Graphic Design
Visual materials for programs, campaigns and events.
Learn more - 06
P2P Fundraising
Peer-to-peer campaigns that give supporters something to share.
Learn more - 07
Hiring Toolkit (2022)
A 2022 resource for YMCA hiring and recruiting.
Learn more
We Love YMCA Associations of All Sizes!
We understand that the needs and structure of each YMCA association vary. Our team provides graphic design, and marketing web services alongside your team and your specific needs.
WE KNOW THE Y, AND ARE READY TO HELP
We know the YMCA Brand, the Y voice, and the values that makes the YMCA strong. Our team is ready to get started helping your Y association today.
7+ Years Working With the YMCA
Soap Effect Studios has been assisting YMCA associations for more than 7 years providing website management, social media management, graphic design, video creation, Google Ads management, and so much more.
YMCA MARKETING SOLUTIONS
Website Management
We know and understand the YMCA brand requirements and we can manage your sites. We have managed many of sites that have performed very well with excellent metrics and outcomes
Graphic Design
We understand how important your logo will be, and that it represents the visual identity associated with your organization. We can even help with brochures, business cards and other printed materials.
Social Media Management
Social Media Marketing
Social Media is critical for a community organization such as the YMCA. We can consult on how much to internally interact with your online social community as well as create and manage highly targeted social media marketing campaigns to drive membership and event attendance.
Google Ad Grants
We will work with you to get qualified for Google Ads nonprofit grant program and most importantly, we will ensure you stay qualified. Not only have our Google Ad efforts been historically effective, they have performed well and beyond the increasingly stringent minimum qualifications for Google Ad Grants.
Search Engine Optimization (SEO)
Search Engine Optimization
SEO takes a bit longer than other marketing mediums to get up and running, but it also has the most value. We can help your organization be found organically from searches on Google and other search engines.

$10,000 / Month of Free Google Ads
YMCA’s and other non-profits are eligible for the Google Ad Grant program. Although it comes with restrictions and ongoing requirements, it is up to $10k or free Google Ads to spend every month to promote membership, swim lessons, classes, summer camps, art programs and much more.
YMCA expertise within a broader nonprofit offering
Our YMCA services remain a dedicated specialization, with the original service pages and resources preserved. They sit within a wider nonprofit marketing and technology offering that also supports other mission-driven organizations.
Ready to Build What's Next?
Tell us what you want to accomplish. We will tell you honestly how we would approach it.
Prefer to call? 814-480-9035