Google Ads case study
Allegheny Wood Works: 125 Leads at $53 Each in March 2026
Allegheny Wood Works recorded 125 leads at $53 per lead in March 2026, following 122 leads at $55 each in February. Below is the longer Google Ads history behind those monthly highlights, including the October 2024 tracking change that limits direct comparisons with the earliest year.
Updated
The numbers
February 2026: 122 leads at $55 each.
Individual monthly results—not annual averages or guaranteed outcomes.| Measure | Oct 2023 – Sep 2024 | Oct 2024 – Sep 2025 | Oct 2025 – Sep 2026 |
|---|---|---|---|
| Recorded leads | 170 | 782 | 1,102 |
| Cost per lead | $382 | $91 | $72 |
Not apples to apples. Quote-request tracking was added in October 2024; earlier tracking counted contact forms and ad calls. Part of the recorded increase reflects that measurement change. This history does not isolate campaign improvement.
The three-year history
From October 2023 to September 2024, the account recorded 170 leads at $382 each. From October 2024 to September 2025, it recorded 782 leads at $91 each. From October 2025 to September 2026, it recorded 1,102 leads at $72 each.
The earliest period used different tracking. These figures show recorded history, not a directly comparable measure of campaign-driven lead growth.
- Current campaign structure: Interior Doors and Exterior Doors.
- Earliest period: October 2023 to September 2024, before quote-request tracking was added.
- Middle period: October 2024 to September 2025.
- Latest full-year period: October 2025 to September 2026.
Monthly highlights: below the annual average
February 2026 recorded 122 leads at $55 per lead. March 2026 recorded 125 leads at $53 per lead. These are individual monthly results; the $72 figure is the average for the full October 2025 to September 2026 period.
For historical context, July to September 2024 recorded 14 leads at $944 per lead. That quarter predates the tracking rebuild and is not an apples-to-apples baseline for the 2026 monthly highlights.
Strategy: line up searches with what people want to buy
In August 2024 the account was rebuilt around two buyer-focused campaigns, Interior Doors and Exterior Doors, so searches and ads line up with what people want to buy rather than general research.
Results come from the whole account effort, including campaign structure, tracking, bidding and ongoing optimization. They are not attributed to intent targeting alone.
Methodology: how leads were counted
Before October 2024, contact forms and calls from ads were tracked. Quote-request tracking was introduced as part of the October 2024 tracking rebuild. The earliest annual period therefore does not include the same tracked actions as the later periods.
Some of the recorded increase reflects that measurement change. We do not attribute the entire historical increase to campaign performance or present it as an apples-to-apples growth multiple.
The two annual periods after the rebuild recorded 782 and 1,102 leads at $91 and $72 each. Both follow the tracking rebuild, although we do not claim tracking was identical in every detail across those years. Phone-number clicks, email clicks, form loads, directions and local actions are not counted as leads.
Caveats
Monthly results vary; September 2026 recorded 51 leads. These are lead counts, not sales or revenue, and results are not guaranteed.