Google Ads case study
Allegheny Wood Works: Buyer-Focused Door Campaigns
Allegheny Wood Works’ Google Ads account was rebuilt around two buyer-focused campaigns, Interior Doors and Exterior Doors. Comparing October 2024 to September 2025 with October 2025 to September 2026, recorded leads rose from 782 to 1,102 and cost per lead fell from $91 to $72.
Updated
The numbers
| Measure | Oct 2024 – Sep 2025 | Oct 2025 – Sep 2026 |
|---|---|---|
| Spend | $71,302 | $79,822 |
| Real leads | 782 | 1,102 |
| Cost per lead | $91 | $72 |
Both periods follow the October 2024 tracking rebuild. Results reflect the whole account effort, not intent targeting alone.
Summary
Spend rose from $71,302 to $79,822, real leads rose from 782 to 1,102, and cost per lead fell from $91 to $72. That is about 41% more recorded leads at about 21% lower cost per lead.
- Campaigns: Interior Doors and Exterior Doors.
- Earlier period: October 2024 to September 2025.
- Later period: October 2025 to September 2026.
Strategy: line up searches with what people want to buy
In August 2024 the account was rebuilt around two buyer-focused campaigns, Interior Doors and Exterior Doors, so searches and ads line up with what people want to buy rather than general research.
Results come from the whole account effort, including campaign structure, tracking, bidding and ongoing optimization. They are not attributed to intent targeting alone.
Methodology: how leads were counted
Quote, contact and call tracking was rebuilt in October 2024. Both comparison periods follow that rebuild. Earlier periods used different tracking and are not used in this comparison.
Starting both periods after the rebuild makes the comparison more consistent, but we do not claim tracking was identical in every detail across both years.
Caveats
Monthly results vary; September 2026 recorded 51 leads. These are lead counts, not sales or revenue, and results are not guaranteed.