Modern Industries: More Heat Treating Leads at a Lower Cost per Lead

Comparing full calendar 2024 with October 2025 to September 2026, heat treating campaign spend rose from $10,659 to $22,760, real leads rose from 56 to 676, and cost per lead fell from $190 to $34. That is about 12 times the leads on about twice the spend, and about 82% lower cost per lead.

• Scope: heat treating campaigns only.
• Baseline: full calendar 2024.
• Comparison period: October 2025 to September 2026.

The work focused the account on people actively looking for heat treating services and on giving Google reliable conversion signals. Once the account had enough conversion history, a heat treating Performance Max campaign launched in January 2025.

Over the recent 12 months, that Performance Max campaign recorded 580 leads at about $18 each, on roughly $892 a month. About two thirds of recent leads are calls from ads.

Real leads are website form submissions and calls from ads. A Google Analytics quote request event was left out because it may double count the same form, which keeps the numbers conservative.

• Counted: form submissions and calls from ads.
• Excluded: the Google Analytics quote request event, to avoid possible double counting.
• Spend and cost per lead are reported for heat treating campaigns only.

These are lead counts, not sales or revenue. Lead quality and closed business depend on factors outside the ad account. Past results are not a guarantee of future performance, and no sales outcome is promised.

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